Food packaging has always been an important factor that has helped food companies to become the giants in the business that they are today. The packaging tells a lot about the company but that is
The primary concern is the safety of the customers. You would always want t something that comes secondary.o offer top-notch packaging so that the food inside stays fresh for a long time. Also, the type of packaging depends on what level you are selling the products; is it on a wholesale level or a retail level? Normally, the packaging system is different for these two.
Over the years, the food packaging system has changed a lot. Be it on the wholesale level or the retail level, the printing on the packets, the presentation, and the visual appeal, together with the quality of the packets and their ability to keep the foods fresh has improved quite a bit.
A couple of decades ago, simple packets with not much attractive designs were used to pack foods. Nowadays, with the lesser use of packets, the introduction of paper carry bags has become popular. The creativity levels have gone up for the food packaging industry, especially in Australia.
In fact, Australia has seen a progressive change in the food packaging industry. All the food manufacturing companies have opted for better packaging facilities with attractive captions and photos that create a brand presence in the minds of the customers.
Here are some reasons why food packaging Australia companies are in so much demand:
Clarity of the product
When you buy a packaged food product, you immediately check the expiry date, the date of manufacture, and what the ingredients are. It gives you a clear idea whether to buy the food or not. The food packaging Australia has been a part of thousands of companies that have urged to make these details as clear as possible.
There is no grey area between what the companies offer and what the customers understand. This is a big factor that has played well with the food manufacturing companies and sales have increased a lot in the last few years.
Branding of the company
Why do you think that the packaged foods have so many attractive designs and patterns on the packets? It is because they are trying to impress you so that you come back again to buy the same product. Branding of a company is best done when you specify the name of the brand, the company name and its logo on the packaged food. This is exactly what the food packaging Australia companies are doing on a large scale.
Most of the food manufacturing companies have invested in better packaging with attractive pictures so that customers can identify one brand from the other. The design layout, colors, and the logo are placed carefully so that they are noticed by the customer every time they buy the same product.
It is convenient
By presenting packaged food to customers, you are making it more convenient for them to carry it home. Everyone is busy these days with work and they hardly get time to check the quality of the products when they buy.
However, when they buy packaged food from reputed brands, they know they are getting quality products.
Moreover, packaged foods can be disposed of easily. You take the contents out and throw the packet away.
A brief history of packaging
Packaged foods became popular late in the 19th century. In the ancient times, there was no packaging system for food. Food was produced at home and there were few stores where readymade food was available. So, the requirement for packing foods properly was not there. With the growth of civilization, the need to produce more food became imminent. This brought into question as to how the food will be stored or packed if required.
Containers and vessels made of mud were used to keep the food while coconut shells, palm leaves, lotus leaves, and bamboo were used to pack food.
It was during the industrial revolution that the packaging of food became important. However, since the packaging was expensive because of the materials used, it was limited to the packing of luxury foods. It was in the early 19th century when food packaging became crucial because more and more companies started manufacturing foods that could be stored for a long period of time.
This increased the demand for proper packaging. But, no one cared much about the branding or clarity of information provided on the packaging. Soon, the competition increased and the rise of food packaging companies in Australia started.
Star Stuff Group is one of the renowned companies for food packaging in Australia. We offer a wide range of packaging systems that can keep your food safe and also create positive brand awareness amongst your customers. You can reach out to us by calling 1300 885 044.